About

The regional reports provide a geographic perspective on companies operating within specific incentive markets, aligned with IMA Chapters representing distinct regions: North America (N-AM), Europe (EUR), Latin America (LATAM), and MEAPAC (Middle East, Africa, Asia Pacific). The LATAM report profile consists of IMA Global Survey respondents/companies that serve clients in the Latin American market, whether based locally or operating across borders. Their views form the foundation of this report.


Access


The Incentives & Recognition Insights 2025 LATAM report is an IMA resource available to members only. The Executive Summary document is an overview of the entire Incentive & Recognition Insights 2025 global report available to both IMA members and nonmembers.

1. Market Today

centers on organizational sentiment around the incentive marketing business over the past few years, offering a retrospective view of how teams evaluate results, adaptability and momentum.

2. Market Offering

explores industry-specific offerings organizations include in their initiatives, how relevant these are today and how demand may evolve — providing insight into the building blocks of effective programs.

3. Market Clients

explores which sectors generate incentive business, who initiates projects at client side, where in the organization decisions are made, and how clients behave in relation to incentive marketing.

4. Market Challenges

identifies which industry-specific obstacles executives expect to impact their incentive business operations in the coming years, exposing structural and operational risks that may hinder future performance.

5. Market Trends

identifies key industry-profile-specific developments that are expected to shape the future of incentive programs and solutions. It highlights where innovation is likely to emerge, how strategic priorities may shift, and what trends will drive the evolution of these programs in the coming years.

6. Market Performance

provides insights into how executives evaluate their organization’s effectiveness in winning, retaining, growing, and regaining clients. It also reflects their assessment of the profitability of incentive marketing projects, offering a comprehensive view of an organization’s market strength and success metrics. 

7. Market Competition

delves into how executives perceive competitive intensity in the industry. It highlights which forms of rivalry are most prevalent, how organizations rate their own competitiveness, and the strategies they prioritize to secure a stronger competitive advantage in the future. 

8. Market Influences

focuses on the impact of macro-economic conditions and government regulations on incentive marketing operations. It identifies which external forces have the greatest impact and explores how these factors may disrupt or reshape current business activities. 

9. Market Budgets

examines how client spending on incentive marketing is expected to change over the next year. It reveals whether budgets are projected to increase, decrease, or remain stable, and by what percentage, providing a clear view of financial trends and momentum within the market.

10. Market Future Sentiment

reflects the level of confidence executives feel about the future of their incentive marketing business. It reveals whether organizations are looking ahead with optimism, caution, or uncertainty, offering a snapshot of overall sentiment within the industry.

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