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Your IMA Membership Will Help You
Leverage Your Incentive Marketplace Investment
IMA will help you capitalize on your investment in the incentive marketplace. Your company will benefit from IMA’s targeted efforts to increase the corporate community’s use of incentives. And you will personally benefit from the educational and networking opportunities IMA offers.
IMA works hard to expand your incentive customer base.
· As a leader of the Incentive Promotion Center, IMA champions the use of incentives through customer education and an annual industry-funded public relations campaign designed to reach decision-makers in corporate America.
· IMA exhibits at trade shows in the human resource, customer loyalty, sales and marketing, and incentive promotion fields spreading the “good word” about using incentive programs as smart business tools.
· IMA’s end user publication Return on Performance , distributed to 50,000 North American senior executives, promotes the use of incentive programs as part of an overall business strategy .
IMA delivers marketing benefits.
· IMA’s web site www.incentivemarketing.org and supplier online directory are accessed by hundreds of potential customers each week.
· In March 2009, IMA’s new site www.ROPmagazine.com will link to IMA’s online supplier directory, expanding our visibility in the corporate community.
· IMA sponsors special editorial supplements in a variety of trade publications and business publications that offer IMA members reduced advertising fees and editorial exposure.
· IMA member exhibitors receive special benefits at the Motivation Show and the New York Incentive, Rewards, and Recognition Expo .
IMA offers outstanding learning and networking opportunities.
· Members receive regular email blasts and newsletters designed to keep you in touch with your colleagues and the marketplace.
· Member education and networking opportunities include an annual Executive Summit, Webinars, seminars and social events at the Motivation Show.
· In 2009, IMA will introduce a series of online learning tools.
· IMA’s Mentor Program pairs industry veterans with industry newcomers to help them succeed in the incentive marketplace. And at the same time, it will offer industry pros the opportunity to broaden their network of marketing colleagues.
· IMA’s CPIM, professional
IMA funds industry research.
· As a leader in the Incentive Federation, IMA helps develop and fund the benchmark “Study of The Incentive Merchandise and Travel Marketplace” and the “Study Conducted Among Current Users of Merchandise and Travel Items for Motivation/Incentive Applications.” These studies are available to IMA members at no cost.
· As a founding member of the Forum for Performance Management and Measurement at Northwestern University, IMA funds research and education for the corporate community on the use of incentive programs as a part of the performance management discipline.
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