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Welcome to the
Incentive Marketing Association (IMA)
Corporate America spends $46 billion dollars each year on incentives. Yet fewer than 40% of North American organizations use incentive programs to motivate their employees and customers. The potential for growth in the incentive industry is staggering.
IMA is here to help you leverage this potential. The Incentive Marketing Association (IMA) works to raise the corporate community's awareness of the power of incentive programs and to help our Members prosper in this marketplace. IMA's official end-user publication, Return on Performance provides the latest best practice strategies and research to engage, align and motivate employees, business partners and customers to yield measurable corporate results.
IMA is your source for the latest marketing intelligence on the use of incentive programs, supplier education, research, best practice case studies, and public relation efforts to support the incentive industry. Our online Member Directory is the best networking tool in the industry. IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.
We invite you to explore incentivemarketing.org to learn how IMA can help you succeed in the incentive industry.
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IMA endorses

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IMA's 11th Annual Executive Summit
August 1-3, 2010
Baltimore, MD
Details in January
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